Better data quality with data maintenance
The quality of your data is crucial for your business success
With effective data quality management and continuous data maintenance, you can ensure that your customer database is always of the highest quality. Automated processes and integrated CRM address solutions save you valuable sales time and give you up-to-date insights into customer activities at all times.
Customized data maintenance
Current master data
Cleansing of duplicates, correction of incorrect addresses and enrichment with additional information, e.g. industry code.
CRM integration
Update, cleanse and maintain customer data in your own CRM. Automated address creation saves time and avoids errors.
Address verification
The user’s registration data is verified in real time during the ordering process.
Wash alignment
Quickly and easily check mailing files against 180 million B2B and B2C blocking data records before sending.
Our solutions in comparison
Our product comparison shows you which solution best supports your specific goals – from precise customer segmentation to error-free mail delivery – and thus promotes your business success.
Ziel
Stammdatenpflege
CRM-Integration
Adressverifizierung
Waschabgleich
6 Criteria for data quality
Optimize business processes: You can do it
The quality of your data significantly influences the accuracy of your marketing strategies and the effectiveness of your business decisions. Here are six essential criteria to help you assess your data quality.
Completeness
Complete data maintenance is essential for well-founded decisions. As soon as your company lacks certain basic data, it can become difficult to categorize your customer data into specific target groups for targeted marketing. At the same time, however, it is also important to observe the data protection principle of data minimization. This means: only store necessary information in order to use your customer database effectively for targeted marketing and improve data quality at the same time.
Actuality
In Germany, around one million company data items change every year. These changes can lead to considerable economic damage. Use Data Quality Management to always have access to up-to-date data with all customer information relevant to you. Remember: maintain data, improve data quality, secure data management.
Consistency
The first-time-right principle ensures error-free data maintenance and data hygiene across different locations and avoids inconsistencies. New customer data is identified and checked as soon as it is entered for the first time.
Uniqueness
Avoid duplicates (intra-duplicates as well as hidden duplicates) in your B2B database by validating with a reference database incl. historical data.
Accuracy
Trusted data sources are essential for data analysis in marketing and sales in order to make well-founded business decisions.
Correctness
An integrated data management solution ensures precise entries in the address database and thus optimizes your marketing activities and customer insights.
We focus on connecting people and companies. Our team dynamics and performance are evident in every interaction with our sales team. Together we find creative solutions that inspire. We focus on open exchange and clear communication with our customers.
A high-quality B2B database enables in-depth data analysis, which in turn provides valuable customer insights. By analyzing customer behavior and preferences, you can optimize your marketing strategies in a targeted manner, increase customer loyalty and strengthen your competitiveness.
Discover how our innovative approaches optimize your business processes and give you valuable insights into your customers. With our CRM-integrated solution and real-time address validation, all doors are open to you for data-based marketing and a service that will delight your customers. Are you ready for the next step to success? Then we’ll get your data up to scratch together.
Data maintenance is easy with the right partner.
